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	<title>prleap blog &#187; Press Release Writing</title>
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	<link>http://blog.prleap.com</link>
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		<title>25 Action Words for Writing a Newsworthy Headline</title>
		<link>http://blog.prleap.com/archives/25-action-words-for-writing-a-newsworthy-headline/</link>
		<comments>http://blog.prleap.com/archives/25-action-words-for-writing-a-newsworthy-headline/#comments</comments>
		<pubDate>Wed, 10 Jan 2007 09:21:28 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/25-action-words-for-writing-a-newsworthy-headline/</guid>
		<description><![CDATA[Use action words to craft a newsworthy headline. Seek words that communicate the news value of the story. The following is a list of 25 action words and 25 sample headlines from the pressrooms of Apple Computers, Yahoo!, Google, IBM and T-Mobile:


Announces &#8211; Apple Announces iPod nano (PRODUCT) RED Special Edition


Launches &#8211; Google Inc. to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>PR Writing: How to write an effective News Hook for the Holidays</title>
		<link>http://blog.prleap.com/archives/pr-writing-how-to-write-an-effective-news-hook-for-the-holidays/</link>
		<comments>http://blog.prleap.com/archives/pr-writing-how-to-write-an-effective-news-hook-for-the-holidays/#comments</comments>
		<pubDate>Fri, 24 Nov 2006 21:15:36 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/pr-writing-how-to-write-an-effective-news-hook-for-the-holidays/</guid>
		<description><![CDATA[Summary: Tie a press release to the holiday shopping season in a UNIQUE WAY and you have an instant news hook that can make the difference between good coverage and no results at all.
The news hook is the idea a press release communicates, which illustrates the theme. It&#8217;s the most compelling part of a news [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to submit a press release to PR Leap</title>
		<link>http://blog.prleap.com/archives/how-to-submit-a-press-release-to-pr-leap/</link>
		<comments>http://blog.prleap.com/archives/how-to-submit-a-press-release-to-pr-leap/#comments</comments>
		<pubDate>Tue, 24 Oct 2006 19:57:10 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/how-to-submit-a-press-release-to-pr-leap/</guid>
		<description><![CDATA[Step One
Sign up for a free PR LEAP account. 
Step Two
Check your email for your temporary password. You can update it to a personal password once you login by clicking on Account &#8220;Name.&#8221; Click on &#8220;Update Password&#8221; button to change your password.
Step Three
Login and click on &#8220;Submit News&#8221; button.
Step Four
Fill out all fields on Submit [...]]]></description>
		<wfw:commentRss>http://blog.prleap.com/archives/how-to-submit-a-press-release-to-pr-leap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press Release is NOT dead</title>
		<link>http://blog.prleap.com/archives/press-release-is-not-dead/</link>
		<comments>http://blog.prleap.com/archives/press-release-is-not-dead/#comments</comments>
		<pubDate>Fri, 20 Oct 2006 23:42:30 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/press-release-is-not-dead/</guid>
		<description><![CDATA[Updated January 9, 2008 &#8211;  Our free service was discontinued on January 1, 2008.
The press release is not dead. The internet has given us a direct communications channel to consumers, allowing us to by pass the gates of Big Media. A newsworthy online press release is one of the tools for reaching your target [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Applying Principles from &#8216;Ogilvy on Advertising&#8217; to Press Release Writing</title>
		<link>http://blog.prleap.com/archives/applying-principles-from-ogilvy-on-advertising-to-press-release-writing/</link>
		<comments>http://blog.prleap.com/archives/applying-principles-from-ogilvy-on-advertising-to-press-release-writing/#comments</comments>
		<pubDate>Sun, 08 Oct 2006 15:29:26 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/applying-principles-from-ogilvy-on-advertising-to-press-release-writing/</guid>
		<description><![CDATA[&#8220;The most successful releases are written very much like a story, and include the pitch, the necessary background information, and interesting news hook,&#8221; said Richard Laermer, author of Full Frontal PR.
 As the co-founder of PR Leap, I see a handful of press releases everyday that look and sound like advertisements. The difference in press [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Write a Press Release</title>
		<link>http://blog.prleap.com/archives/how-to-write-a-press-release/</link>
		<comments>http://blog.prleap.com/archives/how-to-write-a-press-release/#comments</comments>
		<pubDate>Tue, 26 Sep 2006 17:34:44 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/how-to-write-a-press-release/</guid>
		<description><![CDATA[Are you preparing to launch a new product, or service? Have you recently, started using press releases? A well-written press release that is newsworthy can generate media exposure, new business, search visibility, web site traffic, and much more.
Writing a successful press release requires you to present your organization and your story with the perspective of [...]]]></description>
		<wfw:commentRss>http://blog.prleap.com/archives/how-to-write-a-press-release/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sample Press Release Format</title>
		<link>http://blog.prleap.com/archives/sample-press-release-format/</link>
		<comments>http://blog.prleap.com/archives/sample-press-release-format/#comments</comments>
		<pubDate>Tue, 26 Sep 2006 17:33:34 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/sample-press-release-format/</guid>
		<description><![CDATA[Writing a press release requires you to write a persuasive story that will compel journalists and consumers to take action. Our sample press release format is just a guide for the structure of a press release, but keep in mind that any story can be told from many angles. Try visiting the news sections of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do I remove a press release from a news group without deleting it?</title>
		<link>http://blog.prleap.com/archives/how-do-i-remove-a-press-release-from-a-news-group-without-deleting-it/</link>
		<comments>http://blog.prleap.com/archives/how-do-i-remove-a-press-release-from-a-news-group-without-deleting-it/#comments</comments>
		<pubDate>Mon, 24 Jul 2006 22:34:47 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/how-do-i-remove-a-press-release-from-a-news-group-without-deleting-it/</guid>
		<description><![CDATA[To remove a press release from a news group, click on its group name and select the â€œungroupâ€ option. Once again â€œgroup newsâ€ should be displayed, indicating this press release is not part of a group.
]]></description>
		<wfw:commentRss>http://blog.prleap.com/archives/how-do-i-remove-a-press-release-from-a-news-group-without-deleting-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How does PR Leap work?</title>
		<link>http://blog.prleap.com/archives/how-does-pr-leap-work/</link>
		<comments>http://blog.prleap.com/archives/how-does-pr-leap-work/#comments</comments>
		<pubDate>Tue, 11 Jul 2006 00:30:50 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/how-does-pr-leap-work/</guid>
		<description><![CDATA[Updated 1/8/2008
1.    Open a free account.
2.    Submit a press release and choose distribution plan that best meets your needs. Choose between our: Basic $49, Plus $99 or Premium $149 (our best plan) package.
3.    Press release is reviewed by an editor to ensure it meets our editorial [...]]]></description>
		<wfw:commentRss>http://blog.prleap.com/archives/how-does-pr-leap-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do I write a press release?</title>
		<link>http://blog.prleap.com/archives/how-do-i-write-a-press-release/</link>
		<comments>http://blog.prleap.com/archives/how-do-i-write-a-press-release/#comments</comments>
		<pubDate>Wed, 28 Jun 2006 04:45:46 +0000</pubDate>
		<dc:creator>Mario Lozano</dc:creator>
				<category><![CDATA[Press Release Writing]]></category>

		<guid isPermaLink="false">http://blog.prleap.com/archives/how-do-i-write-a-press-release/</guid>
		<description><![CDATA[We have written a few articles on how to write a news release. Visit the following helpful articles on PR writing:

Top 10 News Release Mistakes
Ten tips for getting your press release approved for distribution the first time.
On Writing News Releases
What makes a story newsworthy? For the media to consider your announcement newsworthy it must have&#8230;
Tips [...]]]></description>
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