Use action words to craft a newsworthy headline. Seek words that communicate the news value of the story. The following is a list of 25 action words and 25 sample headlines from the pressrooms of Apple Computers, Yahoo!, Google, IBM and T-Mobile:

Announces - Apple Announces iPod nano (PRODUCT) RED Special Edition

Launches - Google Inc. to [...]

Summary: Tie a press release to the holiday shopping season in a UNIQUE WAY and you have an instant news hook that can make the difference between good coverage and no results at all.
The news hook is the idea a press release communicates, which illustrates the theme. It’s the most compelling part of a news [...]

Step One
Sign up for a free PR LEAP account.
Step Two
Check your email for your temporary password. You can update it to a personal password once you login by clicking on Account “Name.” Click on “Update Password” button to change your password.
Step Three
Login and click on “Submit News” button.
Step Four
Fill out all fields on Submit [...]

Updated January 9, 2008 - Our free service was discontinued on January 1, 2008.
The press release is not dead. The internet has given us a direct communications channel to consumers, allowing us to by pass the gates of Big Media. A newsworthy online press release is one of the tools for reaching your target [...]

“The most successful releases are written very much like a story, and include the pitch, the necessary background information, and interesting news hook,” said Richard Laermer, author of Full Frontal PR.
As the co-founder of PR Leap, I see a handful of press releases everyday that look and sound like advertisements. The difference in press [...]

Are you preparing to launch a new product, or service? Have you recently, started using press releases? A well-written press release that is newsworthy can generate media exposure, new business, search visibility, web site traffic, and much more.
Writing a successful press release requires you to present your organization and your story with the perspective of [...]

Writing a press release requires you to write a persuasive story that will compel journalists and consumers to take action. Our sample press release format is just a guide for the structure of a press release, but keep in mind that any story can be told from many angles. Try visiting the news sections of [...]

To remove a press release from a news group, click on its group name and select the “ungroup” option. Once again “group news” should be displayed, indicating this press release is not part of a group.

Updated 1/8/2008
1. Open a free account.
2. Submit a press release and choose distribution plan that best meets your needs. Choose between our: Basic $49, Plus $99 or Premium $149 (our best plan) package.
3. Press release is reviewed by an editor to ensure it meets our editorial [...]

We have written a few articles on how to write a news release. Visit the following helpful articles on PR writing:

Top 10 News Release Mistakes
Ten tips for getting your press release approved for distribution the first time.
On Writing News Releases
What makes a story newsworthy? For the media to consider your announcement newsworthy it must have…
Tips [...]