Press Release Optimization

Press Release Optimization: Importance of Dates

February 5, 2007 Press Release Optimization

Summary: “Date to old”, continues to be one of the top reasons why a news release is not included into Google News. Including the right date with a news release is extremely important for Google News Inclusion. A task that seems so trivial can have big consequences if not done right. We are not saying [...]

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Why Linking to Your Press Release Helps Search Engines

January 4, 2007 Press Release Optimization

Search engines need your help determining the original source of a press release. Why? They often see the same press release on multiple sites and are tasked with determining which source to show in their search results. You can help by linking to your press release on PR Leap from your company’s site. If your [...]

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Why Localizing a Press Release to a ZIP Code and City Matters

December 7, 2006 Press Release Optimization

Summary: Localizing a press release to a ZIP code and city will make it easer to get coverage from newspapers as they shift their newsrooms into 24/7 information centers. The Gannett Company announced that it is reorganizing all of its 89 newsrooms into “information centers,” so they can become 24/7 operations. To do this, Gannett [...]

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Press Release Optimization: How to write an effective headline

September 27, 2006 Press Release Optimization

Summary: The headline of your news release should make it findable on the search engines and grab the reader’s attention. The headline of a news release is the single most important aspect of your copy. It needs to be written for both search engines and consumers. The fact that Google News, Yahoo News, Ask.com News [...]

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How do I get my press release included in Google News?

July 24, 2006 Press Release Optimization

Typically, a press release featured on page one of prleap.com is included in Google News. If Google News Inclusion is important to you, then we recommend that you upgrade to our $50 Newswire Distribution package to ensure page one placement. Your purchase of our Newswire Distribution package includes the following: inclusion in Moreover’s CI-Metabase, Next [...]

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10 Tips for Getting Your News Release Approved the First Time

October 5, 2005 Press Release Optimization

Top 10 News Release Mistakes We want to approve your press release for distribution the first time. However, that is not always possible. Simple mistakes can have chilling effects, and as your partner in press release distribution we cannot ignore them. The following is a list of the top 10 common press release mistakes observed [...]

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Tips for Google News Inclusion

July 20, 2005 Press Release Optimization

Updated: April 6, 2008 To improve the likelihood of Google News picking up your press release, PR Leap recommends following these five tips: Headline. If the headline of your press release looks and sounds like ad copy, then it will stop it from getting included in Google News. Help is at hand, Press Release Optimization: [...]

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