Why Linking to Your Press Release Helps Search Engines

by Merrick Lozano on 1/4/2007

in Press Release Optimization

Search engines need your help determining the original source of a press release. Why? They often see the same press release on multiple sites and are tasked with determining which source to show in their search results.

You can help by linking to your press release on PR Leap from your company’s site.

If your organization’s website does not have a newsroom, follow these steps to nudge the search engines in the right direction.

  1. Login to PR Leap.
  2. Click News.
  3. Click on the headline of the press release you want to link to.
  4. Copy the headline, and News URL of the press release.
  5. Link to the press release on PR Leap from your website shortly after it has been released on prleap.com.

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