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Get the Word Out By Catherine Seda

Gone are the days of sending company news to members of the press by mail or fax and praying for a response. Online press releases allow you to draw the interest of journalists actively hunting for new story ideas.

For several hundred dollars, you can send out a 400-word press release to a national audience through newswire services including Business Wire, PR Newswire, PR Web and U.S. Newswire. There are also free press-release posting or distribution opportunities through ArriveNet, PR Leap and PR Web.