Are you preparing to launch a new product, or service? Have you recently, started using press releases? A well-written press release that is newsworthy can generate media exposure, new business, search visibility, web site traffic, and much more.
Writing a successful press release requires you to present your organization and your story with the perspective of news. Step away from the advertisers mindset and step into a journalist’s mindset. Cover the interests of your target audience and focus on why they care about your story. Journalists may publish a press release in entirety, but only when it reads like news.
Lets go over the basics and then review a sample press release format. Following the standard press release format will increase the chances of having your newsworthy event being picked up by the media.
Basic Guidelines
- When writing your press release use the inverted pyramid format, placing less important information further down in the release.
- Structure your press release in block format by not indenting your paragraphs.
- Review your press release and make sure it does not sound like an essay; it should be informative but appealing.
- Keep your press release within 500 words; this should be enough to cover your news event and prompt people to take action.
- Proofread your press release more than once. Step away after you are done writing and come back with a fresh set of eyes.
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