How does PR Leap work?

by Mario Lozano on Jul 10

in Press Release Writing

Updated 1/8/2008

1. Open a free account.
2. Submit a press release and choose distribution plan that best meets your needs. Choose between our: Basic $49, Plus $99 or Premium $149 (our best plan) package.
3. Press release is reviewed by an editor to ensure it meets our editorial guidelines.
4. Press release is published on prleap.com and transmitted to our various news partners based on distribution package purchased.

What do you get out of this?

• Visibility and exposure on major search engines, newswires and websites
• Improved search visibility, readership and traffic through attribution and links back to your site
• Authority and credibility within your topic area
• New readers (consumers, bloggers, journalists, knowledge workers and more) who would otherwise not find out about your news release

What king of news are we looking for?

We are looking for newsworthy releases that have a strong news angle and are interesting – news that would be appropriate to appear on a major online destination. Your news release should be written objectively and preferably in third person. Remember, publicity is not advertising. Your news release needs to tell people a story.

How we choose news releases:

The editorial team at PR Leap is dedicated to maintaining a selection of high quality news releases based on the needs of our distribution partners in our network.

We want:

• Vibrant and timely news stories about your business, organization, project or latest endeavor that are written objectively and preferably in third person
• Ethical and fair writing that does not put PR Leap and our distribution partners in a compromising position
• Newsworthy material with a strong news angle

Common news angles include:
• Human Interest
• New Development
• Local Angle
• Conflict
• Drama
• Progress and Disaster
• Consequence
• Eminence and Prominence
• Timeliness and Proximity
• Sex and Romance
• Novelty

We do not want:

• Spam
• Pornography
• Hate speech
• News describing or advocating criminal activity
• Libelous content
• Material that violates copyrights or trademarks
• Excessive errors in spelling and grammar
• Material that contains swearing or profanity
• News reports that only reiterate previously published accounts and offer no new perspective(s)

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